1. Creative Disruption
Social movements disrupt the status quo. Often, this makes them unattractive to funders because this disruption is unseemly or uncomfortable for those with power. But we believe that when facing the deepest, most entrenched social problems, it is necessary to put a wrench in the gears and bring the machine to a halt. This creates an opening for a national conversation and ultimately has the effect of changing social narratives and stories. At times, this is done beautifully and creatively, in ways that redefine the boundaries of us and them, and turn a social injustice into a moral invitation.
2. Organized Communities
Movements require communities organized around a defined purpose to sustain the energy of dynamic moments, turning that energy into power. Organized communities are the lifeblood of social change: they have the opportunity to reflect, strategize, and plan towards a visionary alternative and a shared solution. Organization transforms anger and hope into tangible outcomes.
3. Political Power
Disruption and organization become transformative when they are capable of amassing political power. Commonly, policy change is mistaken as the first, rather than the last, step in creating change and people seek shortcuts in its pursuit. In fact, viewed correctly, policy change is the outcome of deep organizing and political power-building among those who represent a new paradigm. Movements succeed when legal/political change and social/cultural change begin moving hand in hand to reconstruct a societal context.